Practical writing on production, mastering, releasing and getting paid — written by the people who run the label, not by a content agency.
label7 min read
Most demos are not rejected. They are never heard. The difference between the two is almost never the music — it is the thirty seconds of friction between the email arriving and the track playing.
production6 min read
The most expensive mistake in independent electronic music is paying for a master when what the record needed was a mix — and then paying again when the master does not fix it.
production8 min read
Spotify turns your master down. So does Apple Music, YouTube and Tidal. The loudness war ended with a rule change, and a lot of producers are still fighting it.
distribution7 min read
Most independent releases are not under-promoted. They are under-timed: delivered ten days out, pitched too late for editorial, and live before anyone knew they were coming.
rights9 min read
One track generates money from at least two legally separate things, collected by different companies, on different schedules. Most producers only ever get paid for one of them.